Website owners as well as professionals engaged in SEO activity are only too well aware of the importance of articles in increasing link popularity. While it is true that many of them do know of the relevance of articles in creating link popularity, how many does employ the tool effectively is the question. Some of the critical aspects of using articles for link popularity are:-
1. Pay attention to the title
The title of the article occupies the most important part. Much before the viewer gets an opportunity to read your article, he will be guided by the title. When the title does not speak of what he is looking for, chances are he would never look at the article itself.
2. Organize your web site
Create a separate page on your site for articles and organize the content. This will make access to your articles easy for the viewer and also enable you to achieve the articles. Archived articles can be placed in a directory around the root web in your site so that the search engines index them effectively. Your site navigation should show the articles page and carry links to and from the site’s main page as well as the articles page.
3. Incoming links
Another measure of creating link popularity is by permitting others to link to your site. You derive two way benefits from the exercise. In the first place, you get free advertisement and in the second, the affiliated links convey an impression of importance about your web site. Links to lower ranked pages can however be detrimental to you.