Link building is the one of the most important and most difficult aspect in any search engine optimization campaign. Here in this post I will be sharing some golden rules that one should consider while building links for their website as a part of their Search Engine Optimization Campaign as follows:
1. Vary your Anchor Text: Google and other search engines always consider natural organic links and are strict against forced linking. Same anchor text external links are the clear indicator of forced optimization. So it’s wise to alter your anchor text, while building popularity for your website.
2. Maintain Constant Flow of Inbound Links: Getting instant hundreds or thousands of inbound links at one go for a new website and then none for a while is the worst mistake every SEO expert is making nowadays. Building links for any website is important but one should maintain its constant flow and make it feel natural to search engines.
3. Using the power of Deep Links: It’s difficult to build links for each and every important page on your website though they are important. In such scenario, one can place internal site linking on the pages with higher number of backlinks to these important pages that have lesser backlinks. This will help to spread the amount of link juice evenly to all the important pages. Also don’t forget to place the no-follow tags for the not so important pages such as Privacy Policy, Terms and Conditions, Contact Us etc.
4. Mixture of Good and Bad Links: Natural Organic Link Popularity doesn’t always guarantee high PR quality back links. If your website gets only high PR quality back links then it’s obvious that it is forced or unnatural linking. Always mix up your back links with quality as well as low PR links. Low PR links doesn’t mean to build links on spammy websites. Also try to mix up follow as well as no follow back links to make the link building more natural and spam free.
5. Alter your Link Building Strategy: Don’t follow the same pattern of link popularity process often. Alter the strategy every month so no one can track your link building pattern, neither search engines nor your competitors. Always make your link building process unpredictable so it will look more natural and not automated.
Follow this 5 golden rules of Link Building in your Search Engine Optimization campaign and make your online business a successful venture.